The quarter is the engine. These are the levers.
Three campaigns a quarter, run as one system, is what builds a pipeline that compounds. But moments arrive that the plan never budgeted for — a festival lands early, one campaign starts converting hard, a showroom opens on a Monday. Twelve add-ons exist for exactly those moments. Not one of them is needed to start. Every one of them is there the day you need it.
Nothing here replaces your level. Everything here sharpens it.
Your level decides what the quarter is: the creative, the media that goes behind it, the dashboards, the lead system that catches what comes back. An add-on decides what a single moment inside that quarter gets to be. That is the whole distinction, and it is worth holding on to — because the fastest way to waste money on marketing is to buy the accessory before the engine.
So read this list twice. Once now, so you know what exists and what it costs. Again when a real moment turns up and you need it in the room by Friday. Knowing the lever is there changes how boldly you plan the quarter, which is most of the point.
When the moment needs more media, or more of us.
The first six are the ones clients reach for mid-quarter, usually because something is working better than expected or moving faster than planned. Both are good problems. Both are expensive to leave unanswered.
Reach & media
Budget Top-up
Worth buying when a campaign is already converting and the only thing holding it back is how much media sits behind it.
Festival
Worth buying when a dated moment — a festival, a wedding weekend, a seasonal launch — deserves creative built for it rather than a reskin of last month.
WhatsApp API
Worth buying when your enquiries arrive and reply on WhatsApp, and you are quietly losing them inside one shared phone.
Speed & service
Priority
Worth buying when your calendar moves faster than a standard turnaround and the work needs to sit at the front of the production queue.
Account Manager
Worth buying when more than one person on your side is involved and everyone needs a single named point of contact instead of a thread.
Strategy Call
Worth buying before a big quarter, when you want the plan argued out loud with us rather than read off a document.
When the campaign needs somewhere else to land.
A campaign is only as good as the places it can be seen and the place it sends people afterwards. These six extend both ends — more surfaces to appear on, and a better landing when someone finally moves.
Assets & channels
Extra Invites
Worth buying when one campaign has more than one story to tell and a single invite would have to flatten all of them into one.
Horizontal
Worth buying when the work also has to run landscape — in-venue screens, a website header, long-form video placements.
Landing Page
Worth buying when the enquiry deserves a page built to convert it, rather than a form at the bottom of a site built for something else.
QR Kit
Worth buying when your best traffic is physical — a showroom door, a hoarding, a printed card — and you want those people tracked like every other lead.
Delight & upside
WOW Offers
Access to the WOW Offers platform. Worth buying below Level 3, where it is not yet part of your level and you want the surface early.
Gift Hamper
gift hampers on closed leads. Worth buying when a signed customer is worth remembering and the referral is worth earning.
All twelve prices are the UK rate and apply per activation. Add-ons are confirmed as their own lines on your written proposal, alongside the contract they attach to, so you always see what the extra bought and what the base fee covers.
A lever is not a plan. At the right moment it is the difference.
Nobody buys their way to growth with add-ons. You get there with three campaigns a quarter, run properly, quarter after quarter. Add-ons are what you reach for when one of those campaigns meets a moment bigger than it was scoped for — and reaching costs you a line on a quote, not a renegotiation.
Attached to your contract, quoted in your proposal — never a cart.
There is no checkout button on this page and there will not be one. Add-ons ride on a live contract, so they are priced where the contract is priced: on paper, in front of you, before anything runs.
You name the moment
Tell us what is coming — the festival, the launch, the showroom opening, or simply the campaign that is outperforming and deserves more behind it.
We price it on your quote
The add-on appears as its own line at the rate on this page, next to the level it attaches to. Nothing gets folded quietly into the monthly fee.
It runs inside your quarter
Delivered as part of the campaign it belongs to, on the same approvals and the same reporting. An add-on never becomes a second project to manage.
You see what it did
Because it is a separate line, it is a separate question: did that £200 top-up move the leads? You get to answer that before you buy it again.
Why there is no self-serve route for these
An add-on attaches to something. Sold on its own it would attach to nothing, and it would not work — so we do not sell it that way. If you do not have a contract yet, the honest routes are a single campaign from the shop, or a proposal for a quarter. Both are below.
Sometimes the moment deserves a whole campaign of its own.
Not everything is an add-on. When a launch or a festival is big enough to stand alone, buy a single campaign and run it alongside the quarter you already have. It does not touch your contract, it does not need a proposal, and it does not replace anything.
An add-on
A lever pulled inside a campaign you are already running this quarter.
- Attaches to a live level contract
- £80 to £300, depending on the lever
- Quoted as its own line on your proposal
- Delivered inside an existing campaign
- Twelve to choose from, listed above
A single campaign
A complete campaign bought on its own, for a moment that deserves the whole thing.
- Starter — £349 per campaign
- Advanced — £499 per campaign
- Max — £799 per campaign
- Self-serve — no proposal, no waiting
- Runs alongside a quarter, or entirely on its own
The activation that costs you nothing up front.
WOW Offers Sub-Campaigns are short videos — five to ten seconds — placed on the WOW Offers platform. We deliver the leads. We take a commission on what actually closes. There is no fee, no retainer and no minimum attached to them.
There is one condition and we state it plainly: a sub-campaign is locked behind a live main contract. It is not a way in and we will not sell it as one. Commission-only was tested as an entry route and it does not work — not for us, and not for the client who ends up with no creative, no media and no system behind the leads.
Sitting on top of a contract that is already running, it behaves completely differently. The creative exists. The audience exists. The lead system exists. A sub-campaign simply puts another surface in front of them, and you only pay when it turns into a closed sale.
Access to the WOW Offers platform is included from Level 3 Transform upwards, and available below that as the WOW Offers add-on listed on this page.
Commission rates for closed sales are set per sector and confirmed in writing on your proposal before anything runs. Sub-campaigns carry no service beyond lead delivery — that is what makes commission-only honest here and dishonest anywhere else.
The engine first. Then every lever you need.
Start with the quarter that matches your situation. None of these twelve are locked behind a bigger plan, and none of them are held back to be sold to you later. When the moment arrives, it takes one line on a quote — not a new contract, and not a new agency.
Akomic Design Studio — WOW Campaigns UK